Social Tidbits: Recent News in Social Media

Tidbit #1: Act-On & CitizenHawk create Social Media Monitoring Tools

CitizenHawk, a provider of online brand protection and enforcement for companies, has released HawkSocial, a new social media monitoring tool that allows companies to view and oversee their relevance and presence on social media sites. HawkSocial will provide companies with a structured form of social media metrics. HawkSocial will be a complimentary service to already existing HawkDiscovery online brand protection platform.

Act-On Software has also released a social media marketing tool called Act-On Insight, which allows companies to access online marketing metrics and manage multiple social media platforms on a single dashboard. With Act-On Insight, companies can also monitor their popularity and buzz on social media sites.

With two new social media monitoring tools released in the same week, it goes to show how social media is increasing in value when it comes to companies’ marketing methods.


Tidbit #2: Social Media Day

Will you be joining the cities of New York, Las Vegas, San Jose, Tampa, San Diego, Reno, San Carlos, Dublin, Toronto, and (recently proclaimed) Tulsa in celebrating social media on June 30? How will you celebrate the digital revolution that has taken place in the past decade? Many people have varying opinions on social media—but no one can argue the significance it has on human communication today. From business to personal to entertainment, social media has created a real-time dialogue between endless amount of people, and that is something to be celebrated.

Save the date: Social Media Day is on June 30 (launched by Mashable).

Tidbit #3: TheLoop has fun at the Haight-Ashbury Street Fair

Our San Francisco Street Team is at it again, check it out:



Author: Patricia Pham, TheLoop Global Marketing Team

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