Category Archives: Communication

San Francisco: The New Silicon Valley?

Pinterest is the most recent of tech companies moving their office to San Francisco. Pinterest, previously located in Palo Alto, has moved its office location to the neighborhood of SOMA in SF, very close to the offices of Zynga and Yammer.

Ed Lee, in a press release, has called Pinterest part of the “Innovation Capital of the World”, stating that San Francisco is making an effort to encourage brand-new innovative companies. To celebrate the Pinterest move, Lee has released a Pinterest Page featuring San Francisco’s sights and events.

Twitter is also set to move its headquarters to San Francisco, and Salesforce, Instagram (now owned by Facebook) and Yelp has already made a home in this Northern California city.

There has been talk of a “tech boom” in San Francisco the recent years, which many say is reminiscent of the dot-com boom in the 90’s. This of course, will affect San Francisco significantly. This “boom” will create many opportunities for recent college graduates to work and live in such a vibrant, beloved city. However, these new changes also raises some problems for current San Francisco residents.

Many worry that rent will increase; some worry that diversity will decrease and that gentrification is detrimental to the city’s working class. Responses on Facebook, Twitter, and articles relating to the Pinterest-move support these opinions. However there are also responses of excitement, many believe that a tech industry may add to the energy of San Francisco.

Cities change and grow for various reasons; San Francisco is no exception. SF-ers, what do you think? Are you excited for the technology industry to grow in San Francisco, or are you wary of it?


Author: Patricia Pham, TheLoop Global Marketing Team

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Social Media & Sentimentality

Social media has become a platform that goes much farther than the simple exchange of information, photos, and laughs. Social media is becoming personal and sentimental, which results in incredible charity. It has been astounding to witness how much emotional and financial support individuals with heart-wrenching stories receive, purely through social media and the world wide web.

Karen Klein, a bus monitor, was bullied by four school-aged boys during an after-school bus ride. They hurled insult after insult, using language that shocked all those who watched the 10-minute YouTube video that was uploaded by one of the boys. This video was followed up by many YouTube responses with reactions of disgust and appall, directed at the boys who bullied Klein. Max Sidorov started a campaign on and raised $600,000 for Klein, enough for her to retire happily.

Jake Villanueva was diagnosed with kidney cancer at 23-years-old, turning to Reddit’s “Ask Me Anything” feature to gain insight from others’ who may have experience with his situation. Lindsay Minar started an online fund for Villanueva; she was one of the many online users who offered encouraging words and advice for Villanueva, who believed that he would only live six months longer. Within 24 hours, Reddit users raised $30,000 for Villanueva, allowing him to travel the world with his family. It has been over a year since Villanueva has been diagnosed with terminal kidney cancer, and he plans to use the remainder of the money towards future cancer treatments.

Today (July 5) a three-year-old girl named Emily Stone had heart surgery, which was broadcasted through social media for the whole world to see. Emily Stone was born without the heart chamber that pumps blood to the lungs, a condition that makes it difficult for children to live past their teenage years. Every 10 minutes, during the surgery, the hospital’s social media team posted a new image of the procedure. Updates were made on Twitter, Instagram, and Facebook. Approximately 2,600 visitors visited the Facebook page every hour and a video will be uploaded on YouTube within the next month. The hospital hopes to increase medical education, awareness, and inspiration through streaming surgery in the future.

These three individuals have had a happy ending to a dark situation. Human sympathy is not something to underestimate. And with the new age of internet communication, the possibilities to express sympathy and support are endless. Let these stories be inspiration for you to express and raise money for your own personal causes.

Author: Patricia Pham, TheLoop Global Marketing Team

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