Social Media & Sentimentality

Social media has become a platform that goes much farther than the simple exchange of information, photos, and laughs. Social media is becoming personal and sentimental, which results in incredible charity. It has been astounding to witness how much emotional and financial support individuals with heart-wrenching stories receive, purely through social media and the world wide web.

Karen Klein, a bus monitor, was bullied by four school-aged boys during an after-school bus ride. They hurled insult after insult, using language that shocked all those who watched the 10-minute YouTube video that was uploaded by one of the boys. This video was followed up by many YouTube responses with reactions of disgust and appall, directed at the boys who bullied Klein. Max Sidorov started a campaign on and raised $600,000 for Klein, enough for her to retire happily.

Jake Villanueva was diagnosed with kidney cancer at 23-years-old, turning to Reddit’s “Ask Me Anything” feature to gain insight from others’ who may have experience with his situation. Lindsay Minar started an online fund for Villanueva; she was one of the many online users who offered encouraging words and advice for Villanueva, who believed that he would only live six months longer. Within 24 hours, Reddit users raised $30,000 for Villanueva, allowing him to travel the world with his family. It has been over a year since Villanueva has been diagnosed with terminal kidney cancer, and he plans to use the remainder of the money towards future cancer treatments.

Today (July 5) a three-year-old girl named Emily Stone had heart surgery, which was broadcasted through social media for the whole world to see. Emily Stone was born without the heart chamber that pumps blood to the lungs, a condition that makes it difficult for children to live past their teenage years. Every 10 minutes, during the surgery, the hospital’s social media team posted a new image of the procedure. Updates were made on Twitter, Instagram, and Facebook. Approximately 2,600 visitors visited the Facebook page every hour and a video will be uploaded on YouTube within the next month. The hospital hopes to increase medical education, awareness, and inspiration through streaming surgery in the future.

These three individuals have had a happy ending to a dark situation. Human sympathy is not something to underestimate. And with the new age of internet communication, the possibilities to express sympathy and support are endless. Let these stories be inspiration for you to express and raise money for your own personal causes.

Author: Patricia Pham, TheLoop Global Marketing Team

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Social Tidbits: Recent News in Social Media

Tidbit #1: Act-On & CitizenHawk create Social Media Monitoring Tools

CitizenHawk, a provider of online brand protection and enforcement for companies, has released HawkSocial, a new social media monitoring tool that allows companies to view and oversee their relevance and presence on social media sites. HawkSocial will provide companies with a structured form of social media metrics. HawkSocial will be a complimentary service to already existing HawkDiscovery online brand protection platform.

Act-On Software has also released a social media marketing tool called Act-On Insight, which allows companies to access online marketing metrics and manage multiple social media platforms on a single dashboard. With Act-On Insight, companies can also monitor their popularity and buzz on social media sites.

With two new social media monitoring tools released in the same week, it goes to show how social media is increasing in value when it comes to companies’ marketing methods.


Tidbit #2: Social Media Day

Will you be joining the cities of New York, Las Vegas, San Jose, Tampa, San Diego, Reno, San Carlos, Dublin, Toronto, and (recently proclaimed) Tulsa in celebrating social media on June 30? How will you celebrate the digital revolution that has taken place in the past decade? Many people have varying opinions on social media—but no one can argue the significance it has on human communication today. From business to personal to entertainment, social media has created a real-time dialogue between endless amount of people, and that is something to be celebrated.

Save the date: Social Media Day is on June 30 (launched by Mashable).

Tidbit #3: TheLoop has fun at the Haight-Ashbury Street Fair

Our San Francisco Street Team is at it again, check it out:



Author: Patricia Pham, TheLoop Global Marketing Team

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